Skip to main content

Our Story

Our founder Mush Panjwani traveled extensively during his corporate job in Hong Kong, and developed a love for coffee and coffee shops. During his trips to Pakistan in 2016-17 he realised that there were no real coffee shops that offered excellent coffees at reasonable prices, workspace with power sockets and wifi, or the coffee shop vibes that he was so used to. And he got inspired to make one!

Mush finally moved to Pakistan to pursue his dream of launching a coffee shop and making it the ‘Starbucks of Pakistan’ with over a hundred locations around the country. The first outlet was launched on 1st April 2018.

Since then Coffee Wagera has become Pakistan’s largest coffee brand with 14 locations in 5 cities, and three different models: dine-in location, food court kiosks and petrol pump kiosks! We also have our own Barista Academy, an online store and a loyalty app.

Our Values


Ensuring the happiness of our staff, vendors and customers, through a series of initiatives and training programs.


Implementing low-waste practices even at the cost of lower profits e.g. free drinking water.


Equal opportunities workplace; free training for the transgender community; braille menu, and more.

Support Local

Using local ingredients as much as possible; supporting local businesses through collaborations.


Build coffee culture; inspiring entrepreneurs; supporting women entrepreneurs; other community initiatives.

Our SOPs

We have a combination of operating procedures, regular training programs and support systems designed to ensure:


Excellent coffees, beverages and snacks


Happy and cheerful service


Inspiring ambience.


Cleanliness and hygiene


Feedback and improvement

Our Founder & Chief Happiness Officer

Mush Panjwani has been a sales, marketing, and training expert for over 35 years. He has worked with corporates, leaders, and entrepreneurs in 20 countries. Mush is also the author of Dhinchak Life, a book about living a fantastic life!

Mush launched Coffee Wagera on 1st April 2018 with a dream of making it the best and the biggest coffee brand across Pakistan.

Mush is also a certified ‘happiness trainer’ and trains at corporates and non-profits. More about Mush at

Awards & Achievements

The Best Coffee Place Award by APRA
The Fastest-Growing Brand of the Year
Excellence in Inclusion Award by Binae
The Best Coffee Place Award by Masterclass

CW in Media

Our founder, Mush Panjwani, has been interviewed on several TV shows and popular podcasts…