At Coffee Wagera, social responsibility is not a project, but a way of doing business. Social responsibility means caring for our people, our surroundings, our city/country and our environment.
Sustainability is one of our core values and an essential part of social responsibility. Some of our low-waste practices include:
- Free drinking water at all dine-in locations, to reduce waste from plastic bottles. This also means letting go of the potential profits from selling water bottles.
- 10% discount when customers takeaway their beverage in a reusable mug, to discourage the use of single-use paper/plastic cups.
- Liquid sugar option at all dine-in locations to reduce waste from sugar sachets.
- Discouraging the excessive use of napkins.
- Discouraging the use of straws.
- Credit card receipts are not given until customers ask, to save paper waste.
- Used coffee ground goes into our plants or saved for customers to collect.
- Used water from the coffee machine goes to our plants.
- Old/used uniforms (t-shirts, caps, hoodies) are given away to charity, instead of throwing away.
- Printed loyalty cards were replaced with an app.
- We don’t print business cards.
- Our staff uses reusable cloth bag when shopping for grocery.
Few other initiatives related to sustainability and low-waste:
- We have a message on our takeaway cups that reads:
Please bring your own takaway mug next time to reduce waste and get 10% off. Better still, consider dine-in, instead of takeaway.
- We have done a few plantation campaigns with help from Urban Forest team, where we took our staff members to plant trees at the Clifton location.
- We have done a few projects with Garbage Can to increase awareness about recycling.
What can you do, especially when visiting any café or restaurant:
- Avoid buying water sold in plastic bottles, as much as possible.
- Tell them not to add straws to your beverage unless asked.
- Use minimum amount of napkins, if at all.
- Only order what you can finish; finish whatever you order.
- Tell them not to print your copy of the card slip.
Every small action counts.
Mush is the Founder of Coffee Wagara. He has been a sales, marketing, and training expert for over 35 years; he has worked with corporates, leaders, and entrepreneurs in 20 countries. Mush is also the author of Dhinchak Life, a book about living a fantastic life!