We had a loyalty card from day one of the launch, where customers got a stamp for every beverage and claimed the eight beverage for free! Which meant printing paper cards, collecting them and then throwing or recycling them. So we always wanted an app to replace the loyalty card.
Instead of making a huge one-time investment, we wanted to partner with a team who would not only develop the app, but also make a long-term commitment for ongoing enhancements, and be able to offer a subscription-based model for all cafes/restaurants interested in doing a similar app. And we finally found that partner in ReacTree. They have done a great job of converting our brief to a functional and beautiful product!
Since the launch on 1st Feb, they have already done four rounds of enhancements. And the number of downloads have reached almost 5000! The app does four things: locations, menu, special offers, and most importantly, earning and redeeming points (called beans). Download it now, and also earn 50 free points by doing a mobile verification!
Mush is the Founder of Coffee Wagara. He has been a sales, marketing, and training expert for over 35 years; he has worked with corporates, leaders, and entrepreneurs in 20 countries. Mush is also the author of Dhinchak Life, a book about living a fantastic life!